For Entrepreneurs. Start-Ups. SMEs & Organisations
Our consulting services include working with solopreneurs, start-ups and SMEs on some of the effective strategies and processes of starting, managing and growing their businesses or social ventures such as using simpler but effective ways of developing a business idea, product or service. including exploring various business models, marketing, strategies, business tools and techniques needed in order to start, manage, develop and grow your venture.
(We currently offer our services to startups and businesses across the UK and the Southern African Region)
PR, Marketing and Communications
Here at Untapped FR we provide stress-free and seamless PR, marketing and communications services to entrepreneurs, startups, businesses and organisations. We manage and take care of all your aspects of public relations, marketing and communications needs. We provide excellent services to entrepreneurs and businesses regardless of size and budget.
We help entrepreneurs, businesses and organisations to build positive relationships with their target audience mainly through exposure and coverage using relevant media channels.
We work with you and come up with strategies that would help you to convey your message about your brand, products and services directly to your target audience.
We work with you to develop and come up with an effective brand strategy that provides a competitive edge to your business and makes you stand out from your competitor and other businesses.
So whether it’s to …
- Introduce a new business, products or service to the market
- Attract more customers or clients
- Customer retention
- Expand your business, products or services
- Looking for new opportunities
- Marketing campaigns and launches
- Improve your presence in the market
All you have to do is get in touch with us as we are able to work with entrepreneurs and businesses regardless of size and budget.
Our services in details
We work with you to establish your business and marketing needs and create a strategy, manage your campaign while at the same time supporting you from start to finish meaning from campaign planning, execution to the actual implementation of your marketing campaign.
Every business needs a Brand! Branding is one of the vital ingredient of any business – be it a start-up, SME, corporate or an organisation. This is why it is important to have an effective brand strategy that provides a competitive edge to your business and makes you stand out from your competitor and other businesses.
Not only does branding separates you from the competitors it also helps your prospective customers to know your business, name, your story and products and services that you offer.
Our branding services include graphic and design including logo design, web design, business stationery, marketing materials.
Once your brand is developed the next step would be to identify various ways of getting your name out. In order for you to achieve this we help you choose and utilise some of the various methods businesses use to communicate and deliver their business brands messages.
Part of our brand strategy service is to develop a long-term plan with our clients in order to achieve specific goals and have a successful brand.
Marketing and Communication
For many Start-ups, SMEs and organisations, marketing is the one internal resource that is least planned, spend time or money on. Many find it too complex and time consuming. Although marketing is considered as a non-core business activity it is quite critical and yet it is often easy to overlook. Our process includes coming up with strategies that would help entrepreneurs and businesses to convey their message about their brand, products and services that they offer, either directly or indirectly to their target audience.
Some of the marketing communication methods that we use include advertising, PR, Media, direct marketing, word-of-mouth, sales promotions events etc.
Market research is used as part of marketing plan. The information or data collected is used to ensure that businesses and organisations’ offerings continue meeting their customers’ needs. The information collected is also used to anticipate themes and trends in customers’ behaviours, markets and general environment so that strategic measures are developed.
We use various methods of market research to conduct and collect qualitative and quantitative data/information:
- Surveys (online or offline)
- Questionnaires (online or offline)
- Focus groups
Social Media Management
Social media platforms such as Facebook, Twitter, Instagram and YouTube are the most popular platforms used by both businesses and consumers for communicating, networking, gathering information and socialising. Social Media platforms have increasingly becoming popular and influential in information dissemination, decision-making, trends and behaviour analysis. Therefore entrepreneurs, businesses and organisations are taking advantage of this and use these platforms to market their products and services, increase sales and for promotional and campaigns.
Our social media management services include:
- Social page account setup
- Account management
- Multi social medial platform integration (Facebook, Twitter, Instagram, Pinterest, Google+ YouTube etc)
- Campaign Management
Content Creation and Management
The most important aspect of marketing strategy is the content. Therefore the need to constantly provide fresh, relevant and informative content is vital and can also be a time-consuming and difficult task for many – entrepreneurs and businesses alike.
We offer content creation services to solopreneurs, businesses and organisation. These include the following:
- Website content
- Blogs and posts
- Press Release
- Ad copies
and much more…
This service includes working with solopreneurs, start-ups and SMEs on some of the effective strategies and processes of starting, managing and growing their businesses or social ventures such as using simpler but effective ways of developing a business idea, product or service. including exploring various business models, business and marketing planning, strategies, business tools and techniques needed in order to start, manage, develop and grow your venture.
We offer two pricing structures to our clients and they are as follows:
This is a need-based pricing model that allows our clients to select the aspects of our services that they would like help or support with based on their needs rather than charging you for packaged. Hence whether you are only after a press release to send out a powerful message to the public or branding strategies that make you stand out from your competitor our pricing model will work for you! This pricing structure is simple and straight forward while at the same works out as an affordable option.
Fixed Project Price
Alongside our A La Carte pricing structure, we do offer a fixed pricing structure for clients who would like to use any of our services on either long term or short term basis. This pricing model is based on the amount of time needed to work on the project. This option may suit clients with on-going projects but do not need a long term commitment or may not want to commit to a retainer fee or sign up to a long contract.
For further information on our pricing structure please contact us on [email protected]