Meet the Entrepreneur: Samantha Williams, founder of BOMIMO® (Body, Mind & Mojo), a ground breaking nutrition and wellness brand supporting women during periods of hormonal change.

Samantha Williams is a successful entrepreneur, health and fitness enthusiast, and mother of three, Samantha Williams founded Rush UK, a two-site indoor trampoline park brand, after a successful career on the trading floors of London and New York. In 2020, Samantha found herself experiencing the symptoms of perimenopause and also realised that there wasn’t enough information around menopause or perimenopause. She also discovered that there was not much information about nutritional support for women going through such hormonal changes. This led her to creating BOMIMO® with the aim of providing convenient nutritional support for women going through menopause. BOMIMO® is her vision to help women be the best version of themselves at every stage of life.

BOMIMO®’s core purpose is to help women be the best version of themselves at any stage of life. The brand offers innovative complete functional supplements designed to nourish a woman’s health and wellbeing, alongside a supportive community, education and awareness.

As menopause is a significant period of hormonal change in every woman’s life, there is now an opportunity to offer products designed to support menopausal women, when they need it most and BOMIMO® is doing just that.

Women experience various hormonal changes and these changes can have implications for their nutritional needs. Hence understanding the impact of hormonal fluctuations on nutrition, a nutritional brand such as BOMIMO® the specific needs of woman women.

BOMIMO®’s mission is to develop complete products that support women’s health during different life stages, addressing concerns related to puberty, menstrual health, pregnancy and post-partum, bone health, hormonal imbalance, energy and mood changes during menopause.

With more than 15.5 million women in the UK currently navigating perimenopause or menopause, BOMIMO Nutrition has embarked on a mission to redefine this life stage, offering women award-winning supplements meticulously designed to optimize their overall wellbeing.

BOMIMO® products are built upon five pillars which include the following: vitamins and minerals which are much needed for optimum nutrition; plant proteins and collagen for lean muscle mass, glossy hair, glowing skin and strong nails; metabolism and boosters for digestion and weight management support; herbs and adaptogens for overcoming daily challenges to health and wellbeing; and phytoestrogens for combating symptoms caused by hormonal changes.

All BOMIMO® products are created by leading nutritional experts and are all manufactured in the UK. They have the most potent ingredients with enhanced bioavailability and absorption. They are an alternative to industry-standard supplements currently on the market with an industry award winning in-house formula.

BOMIMO® Nutrition’s flagship product, the MenoShake, is meticulously crafted to nurture the body and mind, ensuring women maintain vitality and optimism throughout menopause. Hormonal imbalances during this phase can significantly impact overall wellbeing, making the need for effective support even more critical. BOMIMO® shakes have been scientifically formulated to cater to women at every hormonal stage, from puberty to post-menopause, enabling them to achieve improved balance and an enhanced sense of wellbeing.

Each BOMIMO® shake stands as a powerhouse of essential components, including plant-based proteins, collagen, phytoestrogens, adaptogens, pre and probiotics, added fibre, and metabolism boosters. These elements are meticulously combined to assist with weight management. Furthermore, the shakes incorporate a high-strength vitamin and mineral complex, playing a pivotal role in maintaining hormonal equilibrium, regulating metabolism, appetite, mood, and energy levels.

Founder Samantha Williams comments, “I am thrilled that BOMIMO® has been recognized at the Health & Wellbeing Awards 2023. BOMIMO® Nutrition’s mission is to empower women during their menopause journey, and this acknowledgment reaffirms the positive impact our products have on women’s lives. We are committed to reshaping this stage of a woman’s life into something truly amazing.”

Since its launch BOMIMO® has received various awards including Health Wellbeing Award 2023 and Natural & Organic Awards 2022.

BOMIMO® is also a proud partner of GenM, an organization dedicated to empowering brands to identify and respond to the unique needs of perimenopausal and menopausal women.

For further information about BOMIMO® Nutrition and to explore their range of products, please visit