PR & Marketing Consultancy

For Entrepreneurs. Start-Ups. SMEs & Organisations

For many start-ups, entrepreneurs, small to medium-sized businesses and larger organisations, PR, Marketing and Communications are some of the aspects of their business that are least planned, spent time or money on. Some businesses find this business task too complex and time consuming hence consider it as a non core business activity, even if this is one of the most critical aspect for the success of any business. Hence it’s often easy to overlook.

Therefore businesses need to realise the power of outsourcing non core yet crucial aspects of some of their business activities such as PR, Marketing and Communications.

As an extended arm of Untapped FR Ltd, we offer PR, Marketing and Communications services on a short and long term basis to businesses regardless of size and budget!

About Untapped FR (PR, Marketing and Communications)

We offer entrepreneurs and businesses the following:

  • We help showcase, increase visibility and raise awareness of some of the amazing brands, products and services from female entrepreneurs and women-owned businesses across the UK
  • We help entrepreneurs, businesses and organisations build positive relationships with their target audience mainly through exposure and coverage using relevant media channels, online and offline marketing as well as compelling and effective communication strategies.

We therefore work with you to come up with strategies that help you convey the message about your brand, products and services directly to your target audience as well as other stakeholders such as potential investors and partners.

PUBLIC RELATIONS

We help entrepreneurs, businesses and organisations to build positive relationships with their target audience mainly through exposure and coverage using relevant media channels.

MARKETING & COMMUNICATIONS

We work with you and come up with strategies that would help you to convey your message about your brand, products and services directly to your target audience.

BRANDING

We work with you to develop and come up with an effective brand strategy that provides a competitive edge to your business and makes you stand out from your competitor and other businesses.

So whether it’s to …

  • Introduce a new business, products or service to the market
  • Attract more customers or clients
  • Customer retention
  • Expand your business, products or services
  • Looking for new opportunities
  • Marketing campaigns and launches
  • Improve your presence in the market

All you have to do is get in touch with us as we are able to work with entrepreneurs and businesses regardless of size and budget.

Our services in details

Campaigns

We work with you to establish your business and marketing needs and create a strategy, manage your campaign while at the same time supporting you from start to finish meaning from campaign planning, execution to the actual implementation of your marketing campaign.

Branding

Every business needs a Brand! Branding is one of the vital ingredient of any business – be it a start-up, SME, corporate or an organisation. This is why it is important to have an effective brand strategy that provides a competitive edge to your business and makes you stand out from your competitor and other businesses.

Not only does branding separates you from the competitors it also helps your prospective customers to know your business, name, your story and products and services that you offer.

Our branding services include graphic and design including logo design, web design, business stationery, marketing materials.

Brand strategy

Once your brand is developed the next step would be to identify various ways of getting your name out. In order for you to achieve this we help you choose and utilise some of the various methods businesses use to communicate and deliver their business brands messages.

Part of our brand strategy service is to develop a long-term plan with our clients in order to achieve specific goals and have a successful brand.

Marketing and Communication

For many Start-ups, SMEs and organisations, marketing is the one internal resource that is least planned, spend time or money on. Many find it too complex and time consuming. Although marketing is considered as a non-core business activity it is quite critical and yet it is often easy to overlook. Our process includes coming up with strategies that would help entrepreneurs and businesses to convey their message about their brand, products and services that they offer, either directly or indirectly to their target audience.

Some of the marketing communication methods that we use include advertising, PR, Media, direct marketing, word-of-mouth, sales promotions events etc.

Market Research

Market research is used as part of marketing plan. The information or data collected is used to ensure that businesses and organisations’ offerings continue meeting their customers’ needs. The information collected is also used to anticipate themes and trends in customers’ behaviours, markets and general environment so that strategic measures are developed.

We use various methods of market research to conduct and collect qualitative and quantitative data/information:

  • Surveys (online or offline)
  • Interviews
  • Questionnaires (online or offline)
  • Focus groups
  • Experiments

Social Media Management

Social media platforms such as Facebook, Twitter, Instagram and YouTube are the most popular platforms used by both businesses and consumers for communicating, networking, gathering information and socialising. Social Media platforms have increasingly becoming popular and influential in information dissemination, decision-making, trends and behaviour analysis. Therefore entrepreneurs, businesses and organisations are taking advantage of this and use these platforms to market their products and services, increase sales and for promotional and campaigns.

Our social media management services include:

  • Social page account setup
  • Account management
  • Multi social medial platform integration (Facebook, Twitter, Instagram, Pinterest, Google+ YouTube etc)
  • Campaign Management
  • Analytics

Content Creation and Management

The most important aspect of marketing strategy is the content. Therefore the need to constantly provide fresh, relevant and informative content is vital and can also be a time-consuming and difficult task for many – entrepreneurs and businesses alike.

We offer content creation services to solopreneurs, businesses and organisation. These include the following:

  • Website content
  • Blogs and posts
  • Articles
  • Press Release
  • Ad copies
  • Newsletters

and much more…

This service includes working with solopreneurs, start-ups and SMEs on some of the effective strategies and processes of starting, managing and growing their businesses or social ventures such as using simpler but effective ways of developing a business idea, product or service. including exploring various business models, business and marketing planning, strategies, business tools and techniques needed in order to start, manage, develop and grow your venture.

Pricing

We offer two pricing structures to our clients and they are as follows:

A LaCarte

This is a need-based pricing model that allows our clients to select the aspects of our services that they would like help or support with based on their needs rather than charging you for packaged. Hence whether you are only after a press release to send out a powerful message to the public or branding strategies that make you stand out from your competitor our pricing model will work for you! This pricing structure is simple and straight forward while at the same works out as an affordable option.

Fixed Project Price

Alongside our A La Carte pricing structure, we do offer a fixed pricing structure for clients who would like to use any of our services on either long term or short term basis. This pricing model is based on the amount of time needed to work on the project. This option may suit clients with on-going projects but do not need a long term commitment or may not want to commit to a retainer fee or sign up to a long contract.

For further information on our pricing structure please contact us on [email protected]

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