Businesses Pivoting through Covid-19…

Meet our female entrepreneur and founder of AirCook For You Elena Leeming whose business has pivoted from hosting local supper clubs to holding virtual events and cook-alongs for home cooks and chefs across the UK.

With the Covid-19 pandemic, business closures as well as local and national lockdowns, many female entrepreneurs have to make tough choices and radical changes to the way they operate in order to keep their businesses going. One entrepreneur doing just that during these unprecedented times is Elena Leeming, founder of AirCook For You who is on a mission to produce a new generation of home cooks and bakers across the UK.

The platform brings a different type of dining experience through it’s various dining initiatives such as supper clubs co-hosted by AirCook For You and various local chefs and cooks. It also brings together a community of foodies and individuals looking for specific culinary or authentic experiences. An authentic meal could be a breakfast, brunch, lunch, dinner, supper, BBQ, a picnic or a wine tasting that is specific to the region or the culture you were brought up with using original recipe or the one you have known most of your life.

Elena decided to move with the current unprecedented times to bring back AirCook For You’s Virtual Cook-Along’ this year following its three successful ones it held in the past with chefs in Yorkshire.

At the beginning of the Covid-19 pandemic in the UK, Elena was looking for an alternative way of how to keep the business going. However, during the national lockdown she realised that there was a lot of interest in home cooking and baking as people were unable to eat or dine out at their favourite local restaurants.

In response to this she decided to re-shape the business model to focus more on virtual services and events as well as home cooking and baking offers.

AirCook For You is currently seeking home cooks and bakers who are passionate about all things food. If you love cooking and have been longing to share or showcase your amazing home cooking skills to a wider audience, AirCook For You would love for you to join them and take part in their Virtual Events and Cook A-longs.

For further details or to participate in these events head over to www.aircookforyou.com/pages/Virtual_Events/