About the Founder
Untapped FR was founded by Rita Peacock who is also the Author and Creator of the IDEA2LAUNCH Pre-Startup Program. She was inspired to create this hub after her own life changing journey from work-life, freelance and now entrepreneurship. Her journey began when she left mainstream work to become a freelancer in media in 2006 following the birth of her son. As a freelancer, she provided media, PR and marketing services to entrepreneurs, start-ups and businesses and it’s through this that she gained first hand experience and insight into the world of entrepreneurship. After a few years of working for herself she moved on to work on a national digital parenting publication managing and editing their hyper local digital publication. It was through this experience that she realised how challenging and time consuming it can be for many women, particularly parents to start up, manage and grow their business ventures and also to get access to essential business support, entrepreneurial skills, networking and experts, funding and investments which are all crucial tools to the success of any entrepreneurial venture. She also discovered that many women had great and innovative business ideas, skills and hobbies that could enable them to start their own businesses. However, the lack of these essential tools and resources prevented them from achieving their entrepreneurial goals. Hence she set up Untapped FR to act as a gateway between female entrepreneurs and the rest of the entrepreneurial ecosystem!